Sorry, We Don’t Have Any Pool Noodles

Amber Ooley

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Director of Digital Strategy

Advertising, Agency Life, All News, Design

At least once a month someone walks through our doors inquiring about a swimsuit, a pool or a floatie. Time and time again our traffic manager, Kevin, has to disappoint them: “We’re actually a creative studio. We don’t sell any pool supplies.” This had occurred enough times that our whole team has come to joke about it. So when it came to brainstorming the Swim ad to appear in the 2016 Homegrown magazine, we threw around the idea of advertising ourselves as not a pool store. The idea stuck.

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