Everybody loves beer. You love beer. We love beer. Bent Paddle makes beer. Great beer.
But how do you stand up to $100 million ad budgets or stand out on the shelf chock full of other microbeers? The answer: You crack open a few Bent Paddle Golden IPAs and you get after it, that’s how.
We took their original “wood meets metal” input and translated that into a brand that looked as good on the outside as it tasted on the inside.
Now, their biggest challenge is keeping up with demand.