Featured Work

Bent Paddle

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Everybody loves beer. You love beer. We love beer. Bent Paddle makes beer. Great beer.

But how do you stand up to $100 million ad budgets or stand out on the shelf chock full of other microbeers? The answer: You crack open a few Bent Paddle Golden IPAs and you get after it, that’s how.

We took their original “wood meets metal” input and translated that into a brand that looked as good on the outside as it tasted on the inside.

Now, their biggest challenge is keeping up with demand.

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