How do you make classical music relevant—and maybe even cool—again? That was the question facing the Duluth Superior Symphony Orchestra. They needed to make a splash and intrigue younger generations.
Without offending their traditional audience.
Our first task was creating a new logo, a vibrant and musically-inspired design. To play off the new logo, we re-designed program books and other stationary into pieces of dynamic eye-candy. In true rock-show fashion, each performance poster was a unique piece of art.
Thanks to the new energy, the DSSO has been receiving a lot of welcome attention. Their first show opened to an audience of over 1,400 people.