An 88,000-Rod Campaign
There are a mere 275 miles (88,000 rods, in canoe terms) between the Gunflint Trail and the Twin Cities. We needed to get people from the metro to this 57-mile scenic byway. So we brought the Trail to the TC. We had a team portage a canoe baring “Gunflint-Trail.com” around Minneapolis, hand out Gunflint Trail Mix and encourage people to visit the site.
Not only did the news show up, so did the tourists.