North Shore Title
The title and abstract business is about as dry as it gets. In the midst of a very sleepy industry, North Shore Title wanted to disrupt the marketplace and create a brand persona that would give their primary audiences—lenders and real estate agents—a compelling reason to move their business to a new, upstart company.
Swim Creative crafted an elegant + decisive logo that construed both minimalism and sophistication. The plots of land that the company works with inspired the square in the logo. A topographical map of the North Shore became the primary graphic device. These elements were cohesively applied to all collateral to create a refined look.
Our next task was to create a website that captured these qualities and allowed for an intuitive user experience. Using our designing, coding and writing savvy, we created what can only be described as the Greatest Title + Abstract Website Of All Time.
North Shore Title has just opened its doors and is already shaking things up in the marketplace.