Pickwick

A New Look for an Old Favorite

The Pickwick is a shrine to the early days of Duluth, Minnesota. Built in 1914, this restaurant serves up the best old world ambiance and onion rings around. When it came to rebranding, we ate it all up. Taking cues from early 1900s typography and storefronts, we created a look that bridged the Pickwick’s classic charm and modern aesthetics.