From Fear to Freedom
Healing. Positivity. Empowerment. Safe Haven provides all of this to women and children escaping domestic abuse. With Swim at the branding helm, an origami bird became a striking symbol of everything Safe Haven does. Its deeper meaning revealed itself through the Japenses art of transforming a flat piece of paper into a sculpted figurine. This represented how complex life is and how hard work and diligence can lead to something beautiful and strong.