About Baby Campaign

It’s All About Baby. Or Is It?

So what exactly do expectant parents want out of their birthing experience? We teamed up with St. Luke’s Birthing Center to find out.

Turns out, just like every baby is unique, so are the choices for every parent-to-be. After countless hours of interviews, undercover research, surveys and focus groups with both providers and patients, we learned a lot about labor and delivery. And, just how different every experience can be. Yes, expectant parents want their choices honored and a wide range of control, but in the end, it truly is all About Baby. And from these insights, a campaign was born.