University of Minnesota Duluth

Throw Out the (Rule)Book

After research, we found that hands-on experience is the greatest asset of the University of Minnesota Duluth, so we made it front and center in six 15-second videos. The idea: “The answers aren’t always in a book.” Our shoots took us from on campus to a research vessel on Lake Superior. (Props to our videographer who braved the waters despite a major fear of water.)

The results were a glimpse into UMD that was anything but typical.