Basic Tips to Improve Your LinkedIn Presence

By Swim Creative Staff

There are numerous ways to use LinkedIn, such as for job seeking and recruiting. During this morning’s Social Media Breakfast – Twin Ports, we learned about how important it is to develop your personal profile — also known as your personal brand.

Andrea Chartier, career counselor at The College of St. Scholastica, taught us that there are four sections everyone should start with. 

  1. Photos
    • Make sure these are professional
  2. Headline
    • Create a catchy statement that draws LinkedIn users in and showcases your professional goal(s)
  3. Summary
    • This is a chance to showcase your goals, expertise and interests outside of what is displayed in your experience and skills’ sections
  4. Customized URL
    • Rather than a random set of numbers, add your name to the URL

After you’ve checked off the four steps from above, just take it one day at a time. There is a lot to LinkedIn and it would be a challenge to take it all in at once.

Here are a few additional things to consider when improving your LinkedIn presence:

  • Set a weekly or monthly reminder on your calendar to spend one hour improving your LinkedIn profile and knowledge, or engaging with your groups and connections.
  • Replace your nightly Facebook scrolling with the Pulse. You can like, share and comment on things, or even publish your own content. And you might just feel a little smarter once you put the phone away.
  • Upload your work and showcase all that you’ve accomplished with real examples supporting each position. (Trust us, recruiters like to creep on your profiles before considering job candidates.)
  • Give a recommendation for a few of your previous co-workers’ pages and they might want to return the favor.
  • Actively join and engage with groups and discussions—you never know who you’ll meet or what you’ll learn by connecting with like-minded folks.

If you’re interested in learning more, you can become a member of the Duluth/Superior LI Learning group on LinkedIn where users can share resources and discuss successes and questions revolving around the platform. Click here to join.

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