Everybody loves beer. You love beer. We love beer. Bent Paddle makes beer. Great beer. But how do you stand up to $100 million ad budgets or stand out on the shelf chock-full of other microbrews? The answer: You crack open a few Bent Paddle Golden IPAs and you get after it, that’s how. We took their original “wood meets metal” input and translated that into a brand that looked as good on the outside as it tasted on the inside. Now, its biggest challenge is keeping up with demand.