You’d think after millions of years, a dog’s paws would do the trick in the frozen tundra. Turns out, evolution’s not quite there yet. That’s where Dogbooties.com comes in. Thanks to our nimble-fingered developers, this ecommerce site exists, housing an array of dog booties and jackets that make up for Mother Nature’s oversight. But how to get Iditarod mushers and dog owners there? Especially the ones who are waaaaaaay up north.
Two words: Search marketing. Using specific targeting parameters and keyword-driven ads, people are now coming to the site in packs.