Halvor Lines works their trailers off for both its customers and its employees. But they needed help recruiting new drivers. So they picked up Swim and hauled us over to their offices, and through a classic Swim branding session we got to the truth of Halvor Lines is – the company with The Nicest Trucks on the Road. Once they handed us the wheel, we turned this one simple truth into to a new logo, printed materials, website, even business cards.
Photo: Jack Rendulich