The Lake Superior Zoo is a place for fun, family, and friends of all shapes and species. When it was time to get a little adventurous with their brand, the Zoo went on the hunt for branding experts. And they found Swim. We took a walk on the wild side and helped them reimagine what their brand should look and feel like. Turns out, it looks and feels a lot like the zoo itself. With a fresh new look and modern logo inspired by the zoo’s rocky, forest terrain, the Lake Superior Zoo’s brand is now the pride of Duluth.
