Optometry Cares

Posted March 24, 2020 by swimcreative

Quality of vision leads to an increased quality of life. Yet, despite the importance of vision care to early-stage development, infant eye care is often overlooked. 

Optometry Cares sought to increase awareness of their InfantSEE public health program, which provides free, professional vision assessments to infants nationwide. They needed a fresh perspective and a friendly, yet informative campaign that would reach young children’s parents and their optometrists;  increasing social media engagement and patient volumes. So they set their sights on Swim. 

Our graphic designers created an eye-catching lineup of social graphics and printed materials to attract attention to their vision care services. The results?

  • A 14% increase in social engagement from 2018 to 2019
  • Collaborations with blogs, podcasts, and other influencers reached over one million new and expecting parents
  • Orders of printed public awareness materials increased 19% from 2018 to 2019
  • A 14% increase of doctor locator searches from 2018 to 2019


Take a peek at the finished work here:


InfantSee Business Cards

InfantSEE horizontal poster