Three friends had a dream to create a venue that united people through a shared love of beer. And they tapped Swim Creative to help them discover their identity. Taking inspiration from the three friends’ northern Minnesota roots, we created a brand centered around the constellation containing the North Star, who acts as a guide on a dark night. With a growl of satisfaction (which happens to sound a lot like cracking the top off one of their delicious craft creations), Ursa Minor was born.