The Whitefish Area Lodging Association was looking to increase reservations during the spring and fall shoulder seasons. They turned to Swim for something that would set them apart from their competitors and capture a new audience of people longing for a classic Minnesota getaway. We created a campaign to remind audiences that the Whitefish Chain of Lakes is the closest thing our state has to an amusement park. A place where the food is fresh, the fun is fearless and the weather is … well, we can’t do much about that. This spirited, fun and nostalgic campaign was a huge hit, capturing over 168,000 sets of eyeballs on Twitter alone.