Before we delved into the design, we had to figure out what drove them. Turns out, it’s building connections for their customers. Every day, they work with trucking companies and businesses across the country to ensure freight gets from A to B. If they get the job done and the client is happy, they’re happy.
Our design team took the connector mentality and went down many different avenues. They observed, sketched, pondered. The team refined and perfected until the logo was right on track.
The new logo is simple but profound. It portrays a bridge: a strong, dependable link between people and places. The bridge was inspired by the Blatnik Bridge, a connector of the Twin Ports, and a fixture in Halvor Logistics’ backyard. The new mark also fits well with the overall Halvor brand, yet gives the logistics company its own unique identity.