Google Cardboard: How Google’s Awesome Project Will Change Virtual Reality

Posted August 4, 2014 by swimcreative

It’s been a week since Google laid bare its future. Things like Android L, Android Auto, Android Wear, and more made a brief appearance during the company’s three hour keynote. But one thing that really stuck with us, something that Google only mentioned in passing, was Google Cardboard. Who would have thought something so simple would leave such a lasting impression? That’s not an easy thing to do, especially among the monotony of today’s tech landscape.

But Cardboard is something special. Not because of what it does, but because of what it represents. Google’s approach to virtual reality is an inclusive one—something you can’t say for Glass—and encourages those with an Android phone to get involved. It’s incredibly cheap, too, so you don’t need to fork over half your paycheck to get the specialized hardware necessary to participate. That alone is enough to get us excited about the future of VR. This gives those who wouldn’t otherwise have had access the tool to develop the experiences we’ll see down the road.

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