Learning to Swim: Agency Insight from an Intern

In today’s world, people demand new, fresh, better-than-before ideas. In today’s world, people demand creativity.

In today’s world, creatives aren’t the only professionals who are creative. A good retail manager has to be creative. An effective problem solver in information systems has to be creative. Great video game designers have to be creative. In three short months, Swim has taught me, a copywriting intern, that creativity doesn’t exist without curiosity and none of it works without strategy. These simple variables aren’t only essential for facilitating progress and efficiency — they’re essential for survival.

During my time at Swim, I have come to learn that every business is trying to be more creative than their competition while attracting their target audience. That’s where we come in. Companies come to us with their ideas and, from there, we form a strategic concept that effectively speaks to both the company’s target audience and brand. We then execute against that strategy with out-of-the-box ideas and tactics that are guaranteed to garner attention. After all, Swim’s promise is to create work that is impossible to ignore.

Simple, right?

Wrong.

Even as an intern, there has been no wading in the pool. Which is exactly what I wanted: real, hands-on agency work and experience. Experience on steroids.

On my first day, I was tossed into the everyday hustle and bustle of the agency life. Since then, I’ve met with clients, interacted with department heads and collaborated with everyone in the office to bring projects to life.

The best part?

The beer fridge? Close, but no.

The best part of my time at Swim has been the auspicious environment. Everyone that I’ve worked with wants to see everyone else succeed. When you walk into Swim, you can feel this mentality — this collaboration — permeate through the agency, allowing creativity to flow freely. It has enabled me to think smarter, conceptualize faster and make work emit greatness through patience and constructive feedback.

Call me a nerd, but I think this stuff is fun. Being a part of projects that are advertised on TV, heard on the radio and seen on billboards gives me the chills.

I can’t get enough of it, and I can’t thank Swim enough for having me.

One thought on “Learning to Swim: Agency Insight from an Intern

  1. Congrats Alex! What a wonderful tribute to Swim and what you have learned through your internship. Good luck with your future wherever that takes you!

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