Let’s Put Duluth on the Map

Posted February 19, 2016 by Swim Creative Staffgoogle-business-online

Last Friday, Swim’rs Amber and Tanner shared their Google Business knowledge to a room full of local business owners and marketing managers at the Social Media Breakfast – Twin Ports February session.

From jaw-dropping statistics to walking through the step-by-step account setup, these two helped get a few more businesses on Google—making the world a better and more internet-savvy place.

Google My Business is a simple and free opportunity for businesses to provide contact information and photos for customers searching for the specific business or product. It can also help when customers are in need of a particular good or service.

Why is it important for local businesses to show up on Google Search and Maps?

  • 4 in 5 consumers use search engines to find local business information
  • Yet, only 37% of businesses have claimed their local listing
  • Updated business listings can help generate economic value up to $300k/year

In other words, be there when your customers need you most.

If you don’t take action, your business could be at risk for Google often showing incorrect information or no information at all. Here’s an idea of what your listing could look like if you don’t take the time to claim and verify:

Screen Shot 2016-02-19 at 7.50.01 AM

This is what it looks like when you’re verified and have updated your information:

Screen Shot 2016-02-10 at 5.26.37 PM Screen Shot 2016-02-10 at 5.35.40 PM

Get started at gybo.com/business

Want to learn more? Here’s the full presentation.

Feeling overwhelmed? Send us a note. 

3 thoughts on “Let’s Put Duluth on the Map

  1. Are there negative consequences when the best available business category is a bad fit?

    Sometimes a category fits well. Often a business may has to pick a broad, awkward or even misleading category. I felt for the person who posted this in the Google MyBusiness community forum: “So, is it OK to say I am running a golf course when I am actually selling golf equipment?”

    1. Should’ve written “…may have to pick…”

    2. Great question! Unfortunately, Google has a limited amount of categories to choose from and we’re hoping they add to their list soon.

      The best solution in the meantime is to pick the category closest to your product or service. If you sell golf equipment, you may have to settle with “store.” Consider adding “golf” to your business name and description.

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