The refrigerator at Swim Creative is packed with cans of Bent Paddle beer. It’s a sign of how much the team here likes the local product.
But when working to design the Bent Paddle can two years ago, no one at the marketing agency had a clue about how the beer would taste.
It hadn’t been made yet.
Swim’s standard creative process teases out just what a client is offering, David Sadowski said. They build trust and knowledge of a product by asking lots of questions.
Sadowski and Cody Paulson knew they were in for some fun after reading the answers to “visioning” questions Swim asked the Bent team. They were frank and showed just how detail-oriented these beer pioneers were, Sadowski said.
Read the full article via Meet the Swim Creative team | Duluth News Tribune