ICYMI: We recently launched our new podcast, Drinking Buddies. We noticed that we’re surrounded by talented people with stories to tell, and that many social interactions take place over some sort of beverage. Thus, the podcast was born. This series is dedicated to drinking interesting things with interesting people. You can hear our first episode here.
But what’s a podcast without some fresh branding? To maintain consistency with our new Swim brand, we launched an identity that amplifies our companion archetype, and stays within the color palette.
The DB monogram is intended to look like a bottle cap, a critical component of our podcast.
The buddy illustrations are used dynamically depending on the beverages enjoyed during the podcast.
The overall look and feel is meant to convey a sense of friendship and openness.
Stay tuned for our next episode with special guest, Anne Dugan from the Duluth Art Institute! You can find us on iTunes, Stitcher or Soundcloud.
Want to be a guest on our show? Send us an email and we’ll get you in the queue.