Liz Olson is running for the Minnesota House of Representatives in District 7B, and needed a campaign that captured her ability to engage and mobilize diverse groups of people to shape policy. Her career has included advocacy for access to healthcare, worker protections and ending homelessness. In short, she knows the needs of our community and how to get those needs addressed.
This is what we focused on while creating her campaign logo and tagline. We set out to convey strength and passion. The visuals were influenced by the simple, straight-forward and honest design of political buttons in the 60s and 70s. It also has a hardworking feel as a nod to both her work ethic and support of labor unions.
The campaign tagline, “Together we’re better,” captures Liz’s commitment to expand access to democracy and her drive to create a better future for all of us.
Visit lizforduluth.com to learn more about Liz and her campaign.