Swim Goes to Google: Part II

Posted November 7, 2016 by swimcreative

On October 27, Swim’s Google Partners, Amber Ooley and Tanner Blaschka, attended a workshop on Mobile Measurement at the San Francisco Google office.

Upon arrival, they were greeted by fellow Google Partners from across the country and partner agency account managers.

At this workshop, they learned how to measure the success of mobile, how to differentiate different device activity and how to optimize client websites for the best mobile user experience.

Did you know that 90% of users use more than one device before converting (purchasing, calling, etc.)?

That means businesses should be looking beyond last-click attribution and considering which devices are being used and how customers are using them.

This data can guide digital marketing decisions and website optimizations.

Also, the two most important factors when designing an mSite (mobile website) is speed and design.

Why speed?

For every second a site takes to load, conversion rates decrease by 7%.

You can test your site’s speed with Google’s tool: PageSpeed.

Why design?

Conversion rates more than double for optimized sites (3.4%) vs. non-optimized sites (1.6%).

Worried about how your site measures up to the rest? Here are a few things to consider when auditing your mSite:

  • Calls-to-action are front and center
  • Site search is visible
  • Info entry is streamlined
  • Don’t need to pinch and zoom
  • It’s easy to get back to the homepage

Test My Site is another tool recommended by Google. Use this to check how mobile-friendly your website is.

After the workshop, the Swim’rs played tourist and stopped by the Golden Gate Bridge.


Get the scoop on Entering the Googleplex: Part I and stay tuned for more Google goodness in the future.

Want to learn the benefits of working with a Google Partner? Take a look at this short Q&A with digital strategist Amber Ooley.

Looking to make your website mobile-friendly? Contact us!

Leave a Reply

Your email address will not be published. Required fields are marked *