The End of an Era

By Benjamin Luoma

So, two very important things are happening this week.

First, Mad Men kicked off its final batch of episodes as we inch closer to the series finale. Like a John Deere tractor incident, nothing is more bittersweet. Through its seven seasons, Mad Men has given us a glimpse into the crazy world of advertising in the 60s. Not all of it is pretty, but its truthful details and perspectives always kept us coming back for more. What will happen to the diverse cast of characters on Madison Avenue? Only the six remaining episodes stand between the end and us.

To that, we raise our beers in salute.

Oh, and that’s the second thing, today’s National Beer Day.

There seems to be at least one alcohol-centric holiday per month, but this one tops the list. Back in the depths of the Great Depression, Congress finally rolled back the law forbidding creation of any brews above point-five percent. Since then, beer culture has evolved and expanded and we are currently in a craft brew era unseen since the 1870s. With breweries popping up here, there and everywhere, it is the best time to be a beer drinker.

So, although Don Draper would probably choose an old fashioned, today he would surely be impressed by the diverse brews and creative possibilities at our fingertips. With data within reach thanks to the digital era, advertisers of today are becoming Math Men. Through the combination of data and creativity, agencies are able to hit the sweet spot with more accuracy.

While it’s an exciting new era for advertising, we will sorely miss Joan putting us in our place, Don’s tear-jerking presentations (we’re looking at you Carousel) and Pete’s receding hairline.

Cheers, Mad Men! We can’t wait to see what you have in store and thank you for showing us simple can be significant.

 

 

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