Volkswagen’s Interactive PSA

Posted June 16, 2014 by swimcreativeVolkswagen logo

You know texting while driving is bad. You know texting in the movie theater is bad. Volkswagen wants to remind you of both.

The car company ran an interactive PSA called “Eyes on the Road” at a movie theater in Hong Kong recently. The ad begins with a first-person perspective of driving a car on an empty road. The theater then uses a location-based broadcaster to send texts to the moviegoers, while the driving footage continues to play.

Read full article via Volkswagen Shocks Moviegoers With Interactive Driving and Texting PSA |

Leave a Reply

Your email address will not be published. Required fields are marked *