Volkswagen’s Interactive PSA

By swimcreativeVolkswagen logo

You know texting while driving is bad. You know texting in the movie theater is bad. Volkswagen wants to remind you of both.

https://www.youtube.com/watch?v=Tlxjng8h3Tc

The car company ran an interactive PSA called “Eyes on the Road” at a movie theater in Hong Kong recently. The ad begins with a first-person perspective of driving a car on an empty road. The theater then uses a location-based broadcaster to send texts to the moviegoers, while the driving footage continues to play.

Read full article via Volkswagen Shocks Moviegoers With Interactive Driving and Texting PSA | Mashable.com

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