On warm summer days, a magical cart appears around the city to dish out sweet scoops of sassy nanny goat cheese with roasted cherries. Or maybe you’re a fan of the honey lavender? Salted caramel? Whatever way your frozen dairy preferences lean, you can count on Love Creamery to make your expectations take flight like a winged ice cream cone.
As word got out and popularity increased, Love Creamery wanted to expand beyond the cart and into the dessert aisle. The only problem? The original woodcut-inspired logo was hard to reproduce on packaging.
Enter Swim, logo refresher and packaging refiners.
Working with Nicole, the mind and ice cream maker behind Love Creamery, The Swim Team worked to retain the original hand-rendered feel that made the logo unique but simplified the artwork so it could be recognized from afar. Nicole also wanted the Love Creamery name and ice cream cone to stand out more than they did in the original.
A few rounds, a couple pints of sorbet later and voila! The new logo is ready to hit the shelves. It looks even better on the new packaging, which you can find on (reusable!) glass jars at Duluth Coffee Co., Spokengear in Two Harbors, Fika in Lutsen and several area farmers markets. For a full list of locations,
For a full list of locations, visit the Love Creamery website.