Why We’re Starting Our New Year’s Resolutions on Jan. 6

Posted January 6, 2015 by swimcreative2015-resolutions

We’ve decided to wait a week until kicking off our 2015 goals.


Because we’re realists. Homo sapiens need a week to cleanse, face their guilt and focus their minds before they can start making big habitual changes. But, the biggest problem with starting resolutions on January 1st is: It’s our day off. Who, in their right mind, wants to start a good habit on their last bit of vacation?

Not us.

That’s why our thinking is: Better late than never.

But first, we must recap our former resolutions from 2014.

Swim’s 2014 Resolutions

  1. Work with great clients
  2. Create the best work in town
  3. Jump into Lake Superior mid-January
  4. Get in Communication Arts
  5. Drink less beer

We would say we’re 1.5 for 5. (We broke even on the beer drinking.) That’s 30%, which is pretty darn good compared to most people. According to Statistic Brain, the percentage of people who are successful in achieving their resolution is 8%. So, we don’t feel too bad.

Even though we didn’t accomplish all our particular goals, it doesn’t mean we’re just going to give up on them. Instead, we’re going to look them over and figure out the one’s that are really important to us, shoot for them in 2015 and add a few new zany resolutions to the list.

Drumroll, please! After much deliberation, here are the 2015 New Year’s resolutions:

  1. Be featured in Communication Arts
  2. Partner with clients that inspire us
  3. Bring another dog on board
  4. Try some gin
  5. Increase our Likeness by 10%

Note: Weirdly enough, no one was at all distraught when it came to taking ‘Jumping in Lake Superior’ off the list.

And for kicks and giggles, let’s compare the ‘Top Five’ 2014 resolutions to those from 1947.


  1. Lose weight
  2. Get organized
  3. Spend less, save more
  4. Enjoy life to the fullest
  5. Stay fit and healthy


  1. Improve my disposition, be more understanding, control my temper
  2. Improve my character, live a better life
  3. Stop smoking, smoke less
  4. Save more money
  5. Stop drinking, drink less

(See the entire ‘Top Ten’ list here)

Good luck on your own 2015 resolutions! Share yours in the comments below.

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