Captain Steven Social Media Campaign

It was time for the airport to have a bit of fun. To increase social media presence and show off all the places people can travel to from the Duluth International Airport, we introduced Captain Steven. Reminiscent of Flat Stanley, travelers could pick up Steven at locations around the airport and were encouraged to post online using #FLYDLH. Not only did people get to share their vacation pics with all of their friends, but Swim got a chance to flex their social media muscles.