Duluth International Airport: It’s Good to Go Campaign

Posted February 24, 2022 by swimcreative

After the travel restrictions of the early pandemic were lifted, the Duluth International Airport needed a way to reassure and invite travelers to safely take trips again. Swim got to work and put out the call with It’s Good to Go – a fully-fledged campaign featuring digital and social ads, billboards, radio, video, and a website landing page. By highlighting the airport’s commitment to safety and COVID mitigation strategies, we signaled to travelers that DLH is good to go.



Suitcase full of clothing moving across screen.Suitcase full of clothing moving across screen.



















Billboard with woman in a sun hat looking at the ocean.


Computer Screen showing DIA's home page, "It's Good to Go!"