After the travel restrictions of the early pandemic were lifted, the Duluth International Airport needed a way to reassure and invite travelers to safely take trips again. Swim got to work and put out the call with It’s Good to Go – a fully-fledged campaign featuring digital and social ads, billboards, radio, video, and a website landing page. By highlighting the airport’s commitment to safety and COVID mitigation strategies, we signaled to travelers that DLH is good to go.
