The Duluth Public Library is on a mission to make school readiness simple and fun for Duluth families. So, they created the Every Child Ready Duluth (ECRD) initiative and asked Swim to create an engaging campaign to get the word out. We paired vibrant colors with clean copy and created a lovable group of animal friends to bring the program to life. Now, Every Child Ready Duluth is making it easier for parents and caregivers to find simple and playful ways to get their kids ready for school.
Check out their landing page design and check out their TikTok.
