Imagine a world where free samples cost a nickel, or that office coffee sets you back a dime. Crazy, right? Well, Royal Credit Union thought it was just as crazy to charge customers for checking. Swim partnered with their marketing team to spread the word about their commitment to free checking, always. With tongues firmly planted in cheek, we let our imaginations run wild, creating a world where the free things we all take for granted suddenly aren’t so free. The result? Enter the Fee Collector.