Unity. Resilience. Community. Hope. These values help form Hiway Credit Union’s mission. Having been a pillar in their community for over 80 years, they turned to Swim to help them create an uplifting message for that community during a very challenging time. With the song “Oh, What a Morning” by Minnesota musician Ingeborg von Agassiz serving as our inspiration, we created an emotional and uplifting series of commercials showing how each morning we stand, so we all can shine. Because, together, we rise.