If you’re a collegiate track and cross country coach or trainer, you want to attract, train, and win with the most elite runners in the nation. If you’re LightSpeed Lift, you sell patented training and recovery equipment suited for elite running talent that won’t bust athletic department budgets. And if you’re Swim Creative, you develop an elite strategy to increase awareness of LightSpeed Lift to get athletes in its harnesses.
So we laced up our running shoes and set off to reach 10,000 coaches and athletic trainers with a targeted email campaign. This led to a landing page demonstrating how collegiate running programs and LightSpeed are a match made in runner’s heaven. And we got results worth bragging about: a campaign average open rate of nearly 25%.