A child in a knit hat holds a mug, smiling, on the left side of the image. On the right, the text
A packet of Mike & Jen's Cocoa Mix on a light blue background with white fern-like patterns. The package features a steaming cup of hot cocoa with marshmallows and highlights
A laptop displaying a website with a child in a blue hooded sweater holding a cup of hot cocoa. The site has a drink and food theme, featuring a bag of cocoa mix. The background is a light blue color.

Mike & Jen’s Cocoa

Industry: Food & Beverage

Cocoa and chemicals do not mix. But you know what does? A smart, scrappy start-up and Swim. Mike & Jen’s Cocoa was created with a single goal in mind: Become the best cocoa company in the world. When we partnered with them, they were unknown – but they had THE cocoa recipe. Today Mike & Jen’s hot cocoa is a success story, with big-time brand recognition and sales. 

Insights

Mike & Jen’s had an outstanding product with two key differentiators – simple, natural ingredients, and powdered milk included right in the mix. Their product was delicious and they wanted to share it, but at the time, they didn’t know what Mike & Jen’s should look like or how to stand out. Swim created a bright and wholesome brand that got noticed. This is still one of our favorite success stories as this little start-up has grown to become a shelf staple at retailers and grocery stores. 

Roles

Brand Strategy 
Marketing Strategy 
Creative Development
Website Development
Research

Credits

Illustrations: Bill “The Juice” Nelson