National Bank of Commerce is the friendliest bank on the block, and they know the importance of supporting and investing in their community. To figure out how to convey just how friendly & helpful they are, we started dreaming. And from the depths of our combined imaginations came an idea. A character who is the personification of imagination itself and a symbol for all of our best ideas. This symbol became the star and connecting thread of a campaign that encourages us to dream big and to bring our best ideas to the fine folks at NBC, who are the people that help make those dreams a reality.