When the housing bubble burst, trust in financial institutions entered a freefall. Most of the banks that weren’t closing felt compelled to keep their heads down and do whatever they could to weather the storm. But NBC isn’t most banks. And Swim isn’t most agencies. Together, we flipped the script and seized the opportunity to make it clear that NBC is a bank you can trust. We spread this sentiment across a variety of media, reminding potential customers that a relationship with NBC means love at first deposit.