Life doesn’t come with a warning label. This simple insight — born out of embarrassing personal experiences we’d rather not talk about — fueled our trauma campaign for St. Luke’s. Focused on the moments when life takes that unexpected turn, we juxtaposed a world with warning signs on everything from rock climbing to a simple walk in the park, with the real, warning-free world we all live in. The world where, no matter what happens, St. Luke’s has your back.
St. Luke’s and Swim CEO, Patrice Bradley, were featured in Strategic Health Care Marketing.