Regional Trauma Center

By swimcreative

Life doesn’t come with a warning label. This simple insight — born out of embarrassing personal experiences we’d rather not talk about — fueled our trauma campaign for St. Luke’s. Focused on the moments when life takes that unexpected turn, we juxtaposed a world with warning signs on everything from rock climbing to a simple walk in the park, with the real, warning-free world we all live in. The world where, no matter what happens, St. Luke’s has your back.