Royal Credit Union
Industry: Financial
Royal Credit Union (RCU) might be a financial institution, but it sure doesn’t act like one. This credit union is committed to creativity and imagination almost as much as it’s committed to its customers. Which is to say: a whole lot. We created a fun, high-energy narrative to show how great rates and fewer fees translate to more freedom for its members.
Insights
This campaign is a fantastic study of disruptor marketing hard at work. How many banking billboards feature avocados? Not many. And guess what? It worked. This campaign made waves for RCU and helped them break out of the gray sameness of financial advertising. The takeaway? Never be afraid to stand out. Sadly, some companies are – but then again, not everyone is brave enough to redefine their industry. Are you?
Roles
Brand Strategy
Marketing Strategy
Creative Development
Research
Credits
Video: Acowsay Film Company
