About Baby

Posted March 17, 2017 by swimcreative

Just as every baby is unique, so is every birthing experience. Swim partnered with St. Luke’s to find out just what parents want out of theirs. We conducted interviews and focus groups. We even went undercover. No joke. And what we discovered about the wants and needs of parents-to-be boiled down to a single, invaluable insight: It’s all “About Baby.”