Naming & Logo

Posted March 15, 2018 by swimcreative

It all starts with a name.

Naming a brand is a complex science. It must be distinct and delicious, something that people drink up and can’t get out of their heads.

Like a great beer.

Brothers Ben and Mark Hugus and their partner, Andrew Scrignoli, wanted to create a venue that united people through beer. They hired Swim Creative to name and brand their brewery, and Ursa Minor Brewing was born.