Green doodles on a white background featuring a smiling Earth, a bearded man with glasses and a cap, plants, a sun, a car, a beaker, a coffee cup, a carrot, a bag, and geometric shapes, with

Vee’s Produce

Industry: Produce

It’s an industry-changing product – Brown Bag Potatoes, packaged in a 100% recyclable, compostable, and biodegradable bag. Parent company, Vee’s Produce tasked Swim with developing an eco-friendly brand that puts sustainability and innovation front and center for produce buyers and consumers.

Insights

Not only did this brand campaign help boost sales and brand recognition for Brown Bag Potatoes, but the creative won a Platinum Award (highest) in the 2024 Ava Digital Awards for the education video Brown is the New Green, and Gold Awards for the Brown Bag Potatoes landing page and email marketing campaign. Tasty.