Boost Your Mortgage IQ With National Bank of Commerce

Patrice Bradley

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Founder, CEO & Creative Director

Advertising, All News, Interactive, Social

It’s easy to get overwhelmed when you’re in the market for a home. Where to buy, what to buy, how much to spend—these are not small decisions. But when it comes to getting a mortgage, National Bank of Commerce makes at least this one aspect of home-buying as easy as possible.

This campaign took that idea, and brought the same ease and comfort you have when working with NBC to the digital space.

With the guidance from NBC Mortgage bankers, we created shareable content that simplified the home-buying process and offered helpful tips for potential buyers. We used Google Display and Search Ads, and promoted Facebook content to direct traffic to the NBC Mortgage site, where our audience could learn more about the process or make an appointment with a mortgage banker. We also created print ads to drive traffic to the site.

In the first week, the first Facebook post earned 13 shares, 60 likes and garnered a 15% increase in page likes.

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