If you made a goal to increase your marketing knowledge this year, this book list is for you. We’ve included a variety of topics from big data to the science behind buying.
- Everybody Writes by Ann Handley
- The Passion Conversation by Robbin Phillips
- Optimize by Lee Odden
- The Pirate’s Dilemma by Matt Mason
- Big Data-Driven Business by Russell Glass
- Epic Content Marketing by Joe Pulizzi
- Smartcuts by Shane Snow
- Contagious: Why Things Catch On by Jonah Berger
- All the King’s Men by Robert Penn Warren
- Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
- Buyology: The Truth and Lies About Why We Buy by Martin Lindstrom
- Made to Stick by Chip Heath and Dan Heath
- Tribes by Seth Godin
- Audience by Jeffrey Rohrs
- Return on Influence by Mark Schaefer
- Hooked by Nir Eyal
Did we forget any? Tell us what you’re planning to read this year and share this with your fellow marketing friends.