16 Marketing Books to Read in 2016

By Swim Creative Staff

If you made a goal to increase your marketing knowledge this year, this book list is for you. We’ve included a variety of topics from big data to the science behind buying.

  1. Everybody Writes by Ann Handley
  2. The Passion Conversation by Robbin Phillips
  3. Optimize by Lee Odden
  4. The Pirate’s Dilemma by Matt Mason
  5. Big Data-Driven Business by Russell Glass
  6. Epic Content Marketing by Joe Pulizzi
  7. Smartcuts by Shane Snow
  8. Contagious: Why Things Catch On by Jonah Berger
  9. All the King’s Men by Robert Penn Warren
  10. Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
  11. Buyology: The Truth and Lies About Why We Buy by Martin Lindstrom
  12. Made to Stick by Chip Heath and Dan Heath
  13. Tribes by Seth Godin
  14. Audience by Jeffrey Rohrs
  15. Return on Influence by Mark Schaefer
  16. Hooked by Nir Eyal

Did we forget any? Tell us what you’re planning to read this year and share this with your fellow marketing friends.

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