The Duluth International Airport (DIA) houses dozens of different employees working for several different companies. Instead of workers seeing themselves as just part of their select employer, Swim and DIA wanted to unite them to create the best possible customer experience. To build up a team ethic and a recognizable set of standards for all, we created “Above & Beyond.”
This branded initiative includes buttons, business cards and collateral for workers, establishing everyone as part of the DIA team and reaffirming the service standards that everyone can expect to experience while flying out of Duluth. This identity also helps travelers find help when they need it and understand that everyone working at DIA is there to make their trip the best possible.