Everything You Need to Know from Confab 2016

By Amber Ooley

Amber is Swim’s digital strategist, managing all things digital, content, and SEO. In her free time, she’s running the trails or cozied up with a new book.

I had the pleasure of attending my first Confab Central in Minneapolis last month. In its sixth year, Brain Traffic has built an incredible event that brings content strategists together from around the world.

Check out all of their events here.

confab2

Who spoke?

Key takeaways:

  • Be human, show empathy and compassion
  • Create a framework that works for you, and follow it
  • You can’t do SEO without content
  • Find your Patronus
  • Think customers first
    • People don’t care about your product or brand. They care about themselves.

Recommended books, shows, and tools:

One thing that stuck with me:

Create content with a purpose.


If you want to talk content strategy, call us or send Amber a note.

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